Most kinds of media, especially the mass and popular media of this century is quoting or referring to other works of art, music, film or, more general, our pop culture. While intertextuality usually defines the quoting of other publications in literature, it can now be seen everywhere around us. Marketing specialists, musicians, authors, artists and scholars alike are firstly always influenced by other texts (i.e. movies, songs, novels, poems, paintings,...) and styles, but also utilize this pre-knowledge in order to form their piece of work.
I find this topic especially interesting in terms of trying to understand or unravel some cultural phenomenon of our society. For example, why does advertisement work in a way in works? People are often influenced on a subconscious level; they do not know that they have seen something before, yet it still seems familiar and thus comforting. The documentary film The Greatest Movie Ever Sold (2011) by Morgan Spurlock tries to explain how most large-scale Hollywood productions today are often financed through advertisement - without playing "ads" in the film. James Bond drives an Audi or Bentley, wears Rolex, and so on. I think this art of making of movies is also a sort of intertextuality and shows how the corporate world is trying to be quoted and recognised as often as possible. And only those who are part of and participating in this society are able to decode and understand the signs of intertextuality that are all around us.
The Greatest Movie Ever Sold - Trailer
I find this topic especially interesting in terms of trying to understand or unravel some cultural phenomenon of our society. For example, why does advertisement work in a way in works? People are often influenced on a subconscious level; they do not know that they have seen something before, yet it still seems familiar and thus comforting. The documentary film The Greatest Movie Ever Sold (2011) by Morgan Spurlock tries to explain how most large-scale Hollywood productions today are often financed through advertisement - without playing "ads" in the film. James Bond drives an Audi or Bentley, wears Rolex, and so on. I think this art of making of movies is also a sort of intertextuality and shows how the corporate world is trying to be quoted and recognised as often as possible. And only those who are part of and participating in this society are able to decode and understand the signs of intertextuality that are all around us.
The Greatest Movie Ever Sold - Trailer
